Dakar Rally vs Business Strategic Thinking, Planning & Execution

Hennie De Klerk

CEO at TreasuryOne

Hennie, a South African privateer ended up as the rookie winner of the 2018 Dakar.  He joins us to discuss how Strategising, preparing for and executing the Dakar race is the same journey in Corporate / Business Strategy.  He will give you the reasons for entering and participating in the most gruelling off-road challenge in the world. He will also relate how he ensured that TreasuryONE continued seamlessly for nearly two months while he participated in the Dakar, though a passionate team who all understand and believe in the TreasuryONE strategy.

What is in it for you?

  • Why it is important to have passions and goals outside of business but at the same time have passions and goals in the business  making sure that they complement each other.
  • How to manage your risks before, during and after the Dakar, mirror those within the business.
  • Lessons learned from the Dakar that I take back to the office.

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15 March, 2017

07H00 to 07H45: Networking

07H45 to 08H15: Breakfast (30 min)

08H15 to 10H00: Forum Session


Topic: Dakar Rally vs Business Strategic Thinking, Planning & Execution

Speaker: Hennie De Klerk – CEO at TreasuryOne

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For multiple-, or table bookings please mail Oriël by reply to this mail or call her on 079 887 0558 and she will handle the booking on your behalf.  Should you book, for multiple people yourself, please use THEIR mail addresses and not the PA’s address for all registrations as it will overwrite information on our booking system.

As you are aware, the STLF doesn’t seek to earn profits from this event. The cost for your breakfast will be R400 for normal breakfasts and R650 for Halaal and Kosher breakfasts. 

Attending each STLF will give you the most value, as each one builds on the previous one’s theme or topic, creating building blocks on the fundementa. Be sure to book every 3rd Thursday of the month, In January we started with JHB and in February in CT and we alternate between them monthly so Gauteng gets the uneven months and Cape Town the even months. Contact me if you want to get a copy of these dates as confirmation.

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CEO, Hennie de Klerk founded TreasuryOne (www.treasuryone.co.za) in June 2000. 


Hennie has more than 20 years’ experience in the field of international treasury services and treasury technology.   He takes a hands‐on approach both with clients and the TreasuryOne management team, helping to ensure the sustained delivery of world class solutions and services. Hennie has built the company on his commitment to unlock financial value, and to become a primary business asset for TreasuryOne’s clients.


Hennie is a regular expert speaker at treasury conferences, and is the author of numerous articles about different aspects of international treasury management.

Hennie was twice runner up in the ‘Young Entrepreneurs in South Africa’ award.

Apart from his passion for treasury, Hennie is an avid track and off-road racing driver, and currently competes in the Donaldson Cross Country Championship, winning the Toyota Kalahari Botswana 1000 Desert Race in June 2017 (prize = entry into the Dakar 2018 Rally), as well as not only finishing the gruelling race, but ending 28th out of 105 starters and the title of Rookie Winner

Hennie in the media:


Or on YouTube:


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Hope to see you there!



Oriël Carolin

Marketing Associate

C: 079 887 0558

O: 011 706 8118